|Issue 052 May 2017 // 24/7 Hi Octane Marketing LLC|
|Welcome to the latest issue, about seo trends and local marketing trends of 2017 of the The 24/7 Hi Octane Marketing Minute, your monthly newsletter dedicated to business growth and development. In this issue:
✮ SEO Trends of 2017 that Local Businesses Should Know
SEO Trends of 2017 that Local Businesses Should Know
Local businesses often feel they don’t have the resources to compete with big-name brands in the search engine optimization (SEO) arena. While this may be true nationally, they must remember that all business is local when it comes to SEO. So, this means the right optimization tactics can pay off, but only if local business follows current SEO trends . With this in mind, here are the SEO trends of 2017 that local businesses must keep up with.
SEO Trends: Increased Focus on Content Density
Nearly one-third of total marketing budgets go directly towards content marketing, so it’s obvious how important this form of promotion is. Unfortunately, any Google search shows that the top results of most queries are usually just reworded copies of the same article.
Google has taken note of this, and they’ll be fighting against it in 2017. However, many companies bucked this trend by creating long and extensive content, but consumers don’t always like reading that much. In 2017, Google will be rewarding content creators who fit highly-valued info into shorter pieces – thus increasing their content density.
SEO Trends: Accelerated Mobile Pages Become Necessities
Online users want their experience to be as speedy as possible. This is such the case, in fact, that many will move onto another company’s website if they feel a page is taking too long to load. Accelerated Mobile Pages (AMPs) remove the likelihood of this occurring.
Moreover, these pages load much quicker and with less data use than traditional mobile pages. AMP compliance is essential since it’s a Google initiative. As a result, this means they’ll give higher marks to pages using the technology, so marketing managers need to bring their pages up to speed.
SEO Trends: Even More Focus on User Experience
As evidenced by Google’s AMP initiative, the search giant, as a result, will be focusing heavily on user experience in 2017. Outside of AMP, this means every aspect of a website, from value of content to click-through rates, will need, therefore, to be focused on. The goal,perhaps, is to get people on the website and keep them there, so if there are user experience improvements that need to be made, now is the time to do so.
Search engine optimization strategies, most certainly, are not an option in the modern digital world. Companies that don’t focus on SEO will certainly fall behind. Luckily, the aforementioned SEO trends of 2017 will help them avoid that.
3 Local Marketing Trends in 2017 Every Business Should Know
Just about every form of digital marketing is important, but for local businesses, it’s local marketing tactics that can make or break their company. In fact, statistics show that nearly three-fourths of individuals who do online searches quickly visited a store within five miles of their location. This statistic alone makes knowing the local marketing trends of 2017 worth the hassle.
Local Marketing Trend 1. Hyper-local Marketing Takes Over
Just a few years back, anyone searching for a certain item would type in their city name along with the industry into Google. Now, they simply say the product or service they’re seeking along with “near me.” These types of searches, therefore, have steadily increased over the past two years, and Google took note.
Are You Guilty of Even One of These Social Media Marketing Mistakes? (Part 3)
In this final article, we look at the final two social media marketing mistakes that businesses consistently make. Those are failing to engage with your followers and not tracking, measuring, and testing data.
Social Media Marketing Mistake #4: Not engaging with your followers
The people who follow you on social media want to interact with you. If they had no interest in you or your company, they wouldn’t be following you in the first place. However, some businesses make the mistake of ignoring followers’ comments. Some only share their own content disregarding the content of followers. The result is a disengaged following of people who think you don’t care about them.
Are You Guilty of Even One of These Social Media Marketing Mistakes? (Part 2)
This is the second in this series of three posts examining 5 common social media marketing mistakes businesses make. In this post, we discuss failure to post regularly and spamming your followers. Both of these are costly errors. Thus, either you miss opportunities or, in the second instance, you face an angry follower.
Social Media Marketing Mistake #2: Failing to post consistently
One of the biggest social media marketing mistakes companies make is forgetting that sites like Facebook and Twitter are social, first and foremost. The algorithms Facebook and Twitter use mean that not everybody sees the content you post. Inconsistent posting decreases the number of people who see your content and causes you to lose followers. Failure to post means that you fail to build your relationships, credibility and trust.
Are You Guilty of Even One of These Social Media Marketing Mistakes?
In a series of 3 articles, we examine 5 common social media marketing mistakes businesses make with regularity. Sometimes, these errors are committed daily. After each mistake, we propose a way to fix the error.
No business can afford to ignore social media. Regardless of your industry, the chances are good that a majority of your customers are active on one or more social media platforms. If you engage with them there, you build customer loyalty and grow your business.
However, if you’re going to use social media to market your business, it’s important to do it in the right way. Many business owners end up making crucial mistakes in their social media marketing. With that in mind, here are five of the most common social media mistakes – and some ideas about how to fix them.
The Social Media Marketing Myths Businesses Must Avoid
This statement is not a social media marketing myth. With about one-quarter of internet users using Twitter and over 72 percent using Facebook, the importance of social media marketing is obvious. Having an effective social media strategy means making all the right moves for your business. However, it also requires more than that. A great strategy can end in failure due to one mistake. Falling for the following social media myths can quickly lead to one of these mistakes.
Social Media Marketing Myth 1: Scheduling Tools Can Handle Everything
Scheduling tools are great for businesses on social media. There is the good and the ugly with these tools. They automate processes. Scheduling tools not only automate posting but also automate replies. These tools free up your time for other tasks. They free up employees to do other jobs. However, they are not enough. You need to sign on to respond to and interact with people engaged on the page. News travels fast on social media. One ignored negative comment that goes viral has long lasting effects. Additionally, it is ideal to post certain content, such as industry-related breaking news, as it happens. Use schedulers if they help, but never forget a live person is always better.
The Legal Issues That Could Arise in Social Media Marketing
You would definitely never use copyrighted or trademarked content to run your own corporation. One look at social media, nevertheless, shows that some company owners don’t understand this applies to social media. Even if an online image is ideal for a blog you have created, you’re not necessarily entitled to use it.
Fraudulent Online Advertising
Just because social media is a newer world doesn’t mean the old rules have faded away. Federal Trade Commission (FTC) regulations apply online just as much as they do for television and radio ads. Make sure each promotion or advertising campaign you run is distinctly explained. An FTC complaint can seriously affect your ability to work.
Turning Your Best Consumers into Strong Brand Advocates
A cursory online search would provide small business owners with a wealth of marketing strategies, however absent from many of these lists, though, is the notion of using your current clients as marketing tools and brand advocates themselves. The general public is twice as likely to mention poor purchase experiences to their friends over good ones, so word of mouth cannot always be relied on. Thankfully, you have a selection of other methods that will make brand advocates out of your clients.
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