3 Times That Content Gating Is Appropriate for Local Companies
Content Focused on Those Ready to Buy
Content gating is extremely helpful with people who are ready to buy. They have a vested interest in gathering information useful to their purchase. Content gating then becomes a means to guide the prospects through your sales funnel. Additionally, if they put their purchase off, content gating gives you the information you need to continue to build a relationship with them. Be careful, however, to provide content that is engaging and educates. Otherwise, you risk the prospect’s anger when you provide pablum they find everywhere.