|Issue 052 May 2017 // 24/7 Hi Octane Marketing LLC|
|Welcome to the latest issue, about seo trends and local marketing trends of 2017 of the The 24/7 Hi Octane Marketing Minute, your monthly newsletter dedicated to business growth and development. In this issue:|
✮ SEO Trends of 2017 that Local Businesses Should Know
SEO Trends of 2017 that Local Businesses Should Know
Local businesses often feel they don’t have the resources to compete with big-name brands in the search engine optimization (SEO) arena. While this may be true nationally, they must remember that all business is local when it comes to SEO. So, this means the right optimization tactics can pay off, but only if local business follows current SEO trends . With this in mind, here are the SEO trends of 2017 that local businesses must keep up with.
SEO Trends: Increased Focus on Content Density
Nearly one-third of total marketing budgets go directly towards content marketing, so it’s obvious how important this form of promotion is. Unfortunately, any Google search shows that the top results of most queries are usually just reworded copies of the same article.
Google has taken note of this, and they’ll be fighting against it in 2017. However, many companies bucked this trend by creating long and extensive content, but consumers don’t always like reading that much. In 2017, Google will be rewarding content creators who fit highly-valued info into shorter pieces – thus increasing their content density.
SEO Trends: Accelerated Mobile Pages Become Necessities
Online users want their experience to be as speedy as possible. This is such the case, in fact, that many will move onto another company’s website if they feel a page is taking too long to load. Accelerated Mobile Pages (AMPs) remove the likelihood of this occurring.
Moreover, these pages load much quicker and with less data use than traditional mobile pages. AMP compliance is essential since it’s a Google initiative. As a result, this means they’ll give higher marks to pages using the technology, so marketing managers need to bring their pages up to speed.
SEO Trends: Even More Focus on User Experience
As evidenced by Google’s AMP initiative, the search giant, as a result, will be focusing heavily on user experience in 2017. Outside of AMP, this means every aspect of a website, from value of content to click-through rates, will need, therefore, to be focused on. The goal,perhaps, is to get people on the website and keep them there, so if there are user experience improvements that need to be made, now is the time to do so.
Search engine optimization strategies, most certainly, are not an option in the modern digital world. Companies that don’t focus on SEO will certainly fall behind. Luckily, the aforementioned SEO trends of 2017 will help them avoid that.
3 Local Marketing Trends in 2017 Every Business Should Know
Just about every form of digital marketing is important, but for local businesses, it’s local marketing tactics that can make or break their company. In fact, statistics show that nearly three-fourths of individuals who do online searches quickly visited a store within five miles of their location. This statistic alone makes knowing the local marketing trends of 2017 worth the hassle.
Local Marketing Trend 1. Hyper-local Marketing Takes Over
Just a few years back, anyone searching for a certain item would type in their city name along with the industry into Google. Now, they simply say the product or service they’re seeking along with “near me.” These types of searches, therefore, have steadily increased over the past two years, and Google took note.
Using These Annoying Online Marketing Tactics? You Won’t Have to Worry About Loyalty Programs!
Annoying online marketing tactics make the expense of customer loyalty and rewards programs unnecessary. You chase away customers and prospects. Your customers and prospects abandon you to look somewhere else. Moreover, it is unlikely you will learn this until it is too late. Perhaps, hanging up a “going out of business” is in the future
When using offline marketing methods, it’s hard to ensure that your business reaches a large audience. After all, only so many people drive past that billboard or watch TV when an ad spot plays. Since 87 percent of Americans do use the internet, though, online marketing is obviously essential. If you’re using the following online marketing tactics, though, you’re likely just annoying loyal and potential customers.