3 Marketing Analytics Mistakes & Way Too Many Local Businesses Make Them
Local business owners need to dodge certain marketing analytics mistakes. Marketing analytics have provided business owners and marketers alike with a powerful tool for effective promotion. Like any tool in this world, however, it doesn’t amount to much when business uses it improperly. Because of this, we list below three of the most damaging marketing analytics mistakes to be avoided.
Thinking Correlation Equates to Causation
Many people don’t know it, but violent crime goes up as ice cream sales increase. This is a correlation, but as it turns out, ice cream sales and violent crime both go up during hotter months. Just because two things happen concurrently doesn’t mean they necessarily link together.