|Issue 051 April 2017 // 24/7 Hi Octane Marketing LLC|
|Welcome to the latest issue of the The 24/7 Hi Octane Marketing Minute, your monthly newsletter dedicated to business growth and development. In this issue:
✮ First, Marketing Trends and Tips to Boost Growth in 2017
Marketing Trends and Tips to Boost Growth in 2017
Now that 2016 is long gone, business owners must look towards new ways to make their companies successful in 2017. As has always been the case, marketing is the way to do this. Of course, different marketing tactics have different goals, but the primary motivation for any strategy is growth. These are just a few marketing methods to boost business growth in 2017.
Utilize Customer-Generated Content
Customers love to know they’re being heard, and one of the best ways to do this is share their “creations” with the world. With the majority of American adults having smartphones, they’re able to take photos at a moment’s notice. If, also, they upload these to a company’s social media page, a great opportunity presents itself for marketers to share user-generated content.
User-generated content, though, isn’t just about photos, memes and videos. Some of the most valuable pieces of content created by consumers, for example, are reviews. Luckily, there are a variety of tools that marketing managers use to share reviews right on a business’s landing page.
Focus on Customer Engagement
Moreover, sharing user-generated content certainly gets someone’s attention and, potentially, even brings in new customers. Of course, consumers need to know that they’re worth more than what they can provide.
Additionally, when someone leaves a comment on social media or a review site, it’s important to engage that individual so they know they’re being heard. Whether their initial comment is positive or negative, they deserve an informed answer. When others see this engagement, they’ll start spending their money to receive the same great experience.
Up the Game on Content
Content marketing has taken the promotional world by storm thanks to industry giants like Google focusing on SEO. This led to countless businesses tossing up content, ranging from blogs to videos, in an effort to rank high in search results.
Unfortunately, this often led to subpar content being pushed out, and consumers have finally taken notice. The content put out by a company must be helpful, informative or interesting in some way. If not, people will look elsewhere and spend their money at businesses they come to see as thought leaders.
Business growth in 2017 is the name of the game. Even if 2016 was less than successful, 2017 is a whole new year. Finally, business owners who focus on growth tactics can expect great things.
Marketing Trends that will Define Business in 2017
Much like technology—and often because of it—marketing seems to evolve into something new every single year. For example, what was once being accomplished through mailers is now typically handled on social media. For a business to be successful, it must keep up with these trends. With that in mind, here are the marketing trends of 2017 that will define the business world.
Email Marketing Actually Growing
Even as naysayers continuously tout the idea that email in the marketing world is dead, enterprises that use it as a promotional tool are still seeing great results. Nearly three-quarters of consumers, in fact, prefer to receive commercial communications via email.
3 Email Marketing Trends Small Businesses Must Know
Small business owners must stay on top of evolving email marketing trends. Before 2015 even began, a full 73 percent of marketers said one of their core business strategies was email marketing. This shows just how important this promotional tactic has become, but like all things in life, email marketing constantly evolves.
Video Integrated Into Email
You may wonder, what is the point of integrating video directly into emails when you can just provide links to videos? The answer rests in consumers’ attention spans. When an email recipient has to leave your message to view a video, especially on sites like YouTube, they are inundated with additional videos, ads and other visual stimuli. Because this is distracting from the message, marketers are beginning to rely more heavily on in-email videos.
After the Freebie: Turning Trial Customers into Paying Clients
Are trial customers killing your bottom line? Regardless of what type of local business you run, you have very likely provided a “freebie” at one point to entice new customers. Sadly, these offers do not always equate to a return client. This does not mean that free offers are pointless, it just means you need to figure out where you went wrong. Even better, simply start using these tips to get customers back in the door.
Now Reach Out and Touch Someone
On average, a lead will go cold within an hour. Therefore, this really expresses the urgency with initiating immediate contact with a potential client. The quick and easy method is simply sending out an email. Maybe you get their email address when they sign up for a free trial or join your list to have a coupon mailed to them, but just make sure you have it. Automated emails will work fine to start with, and for those who forget they signed up, a welcome note will be waiting for them online.
7 Creative Holiday Marketing Ideas that Work
Perhaps, your business can take advantage of the remaining days in this holiday season. Employ a creative holiday marketing idea from the following list. Companies all around the world are seeking ways to make themselves and their products stand out in the din of seasonal marketing. It can be difficult to find ways to reach your target audience at such a busy time of year. However, here are some suggestions that may do the trick.
Creative Holiday Marketing Idea: Get Creative with Email Marketing
Dollar for dollar, email marketing is still one of the most cost-effective ways to reach your target audience. The holidays are the perfect time to use your email list to your advantage. Reach out to your existing customers with unique offers. Here are a few examples:
Find The Marketing Mistake That May Ruin Your Marketing Strategy
The first marketing mistake to correct is not claiming your company’s Yahoo, Yelp, and other local company marketing pages. Then, while you are creating custom content, toss in city-specific keywords to help on search engines. If you put time into reaching your local community they will show their appreciation.
Marketing Mistake no. 1: Not Concentrating on Local Searches
While the Internet has in essence made everything “local,” the fact remains that you need to focus on people searching in your local area. If you fall short in this area, it will be nearby competition who gets prospective customers.
How To Employ Email Marketing To Build Your Own Business Brand
Even if your marketing skills are wonderful, bad branding can be catastrophic. As it turns out, though, you can develop your brand by using your current email marketing strategy. And when one considers that 44 percent of people have bought something over this last year thanks to an email, make no mistake that an email marketing strategy benefits a company in many ways.
Email Marketing Conveys The Brand Inside The Email
When sending out emails, most local businesses want to just get the message across. On occasion, this results in some companies sending out simple text-based emails. Avoid being this simplistic. Make certain every email sent offers the brand’s voice, core values and even the slogan and logo. Brand building really should be consistent across all platforms.
Video Marketing Tip: Strategies To Improve Your Reach with Embedded Video through Email Marketing
Video Marketing Tip: Common sense video marketing says that your video should be long enough to imply your message. Be sure to consider different platforms as well. A 30 to 45 second video, for example, would do great on Facebook. If you are developing a video for an email message, though, go ahead and record a bit longer so your message really gets across.
Video Marketing Tip: Aim for the Optimal Time
Video Tip: Timing is important in every aspect of life, but you must pay special attention to it when it comes to crafting your video marketing messages. If it is quite short, people will not get any value from the video. If it runs a long time, people will get bored and just move on.
Email Marketing Trends Small Businesses Need to Know
Fads are Undoubtedly Influencing Email Marketing Trends
Before 2016 even started off, a full 73 percent of internet marketers said one of their core business strategies was email marketing. This shows just how crucial this promotional approach has become, but like all items in life, email marketing continuously develops. It is because of this that many small business owners must keep on top of evolving email styles and email marketing trends like segmenting and personalization.
Video Integration Into Your Emails Engages Recipients
You may ask yourself, what is the purpose of adding video right into emails when you’re able to just provide links to videos? The answer rests in consumers’ ability to concentrate on one item. When an email recipient needs to leave your message to see a video, especially on sites like YouTube, additional videos, ads and other visual stimuli steal and dominate their attention. Since this is distracting from the message, marketers are beginning to really rely more heavily on in-email videos. Embedded videos is becoming an important email marketing trend because of video’s ability to engage its recipients and hold their attention.
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