3 Tips for Increasing Content Engagement
There are many articles addressing the need for engaging content, however, this is an article encouraging content engagement. This is a slightly different animal. Content engagement involves tactics to encourage your customers to engage with your content in addition to the creation the content itself. Whether it’s on social media or at trade shows, a prime focus of local business owners is on increasing customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this, and it’s likely why 77 percent of them increased their content marketing in 2016 over 2015. Of course, content is nothing without engagement, and the following strategies focus on this reality.