|Issue 051 April 2017 // 24/7 Hi Octane Marketing LLC|
|Welcome to the latest issue of the The 24/7 Hi Octane Marketing Minute, your monthly newsletter dedicated to business growth and development. In this issue:|
✮ First, Marketing Trends and Tips to Boost Growth in 2017
Marketing Trends and Tips to Boost Growth in 2017
Now that 2016 is long gone, business owners must look towards new ways to make their companies successful in 2017. As has always been the case, marketing is the way to do this. Of course, different marketing tactics have different goals, but the primary motivation for any strategy is growth. These are just a few marketing methods to boost business growth in 2017.
Utilize Customer-Generated Content
Customers love to know they’re being heard, and one of the best ways to do this is share their “creations” with the world. With the majority of American adults having smartphones, they’re able to take photos at a moment’s notice. If, also, they upload these to a company’s social media page, a great opportunity presents itself for marketers to share user-generated content.
User-generated content, though, isn’t just about photos, memes and videos. Some of the most valuable pieces of content created by consumers, for example, are reviews. Luckily, there are a variety of tools that marketing managers use to share reviews right on a business’s landing page.
Focus on Customer Engagement
Moreover, sharing user-generated content certainly gets someone’s attention and, potentially, even brings in new customers. Of course, consumers need to know that they’re worth more than what they can provide.
Additionally, when someone leaves a comment on social media or a review site, it’s important to engage that individual so they know they’re being heard. Whether their initial comment is positive or negative, they deserve an informed answer. When others see this engagement, they’ll start spending their money to receive the same great experience.
Up the Game on Content
Content marketing has taken the promotional world by storm thanks to industry giants like Google focusing on SEO. This led to countless businesses tossing up content, ranging from blogs to videos, in an effort to rank high in search results.
Unfortunately, this often led to subpar content being pushed out, and consumers have finally taken notice. The content put out by a company must be helpful, informative or interesting in some way. If not, people will look elsewhere and spend their money at businesses they come to see as thought leaders.
Business growth in 2017 is the name of the game. Even if 2016 was less than successful, 2017 is a whole new year. Finally, business owners who focus on growth tactics can expect great things.
Marketing Trends that will Define Business in 2017
Much like technology—and often because of it—marketing seems to evolve into something new every single year. For example, what was once being accomplished through mailers is now typically handled on social media. For a business to be successful, it must keep up with these trends. With that in mind, here are the marketing trends of 2017 that will define the business world.
Email Marketing Actually Growing
Even as naysayers continuously tout the idea that email in the marketing world is dead, enterprises that use it as a promotional tool are still seeing great results. Nearly three-quarters of consumers, in fact, prefer to receive commercial communications via email.
Thanks to consumers’ preference for email and social media’s move to demand increasing amounts of money to reach an audience, marketers will be pushing out more via email. If prior success is any indication, this will help businesses that utilize the tactic.
Social platforms from Instagram to Facebook are now offering live streaming options for business and personal profiles. While this might seem like something that would only benefit those in the breaking news and entertainment arenas, businesses around the country have started to use the technology.
As live streaming kinks are worked out and companies learn to utilize it, the use of the technology will undoubtedly grow. Consumers want to know what’s going on with their favorite brands, and, therefore, what better way than letting them know right as something is happening?
Influencer Marketing Goes Mainstream
Finally, having an industry influencer “sign off” on a company is a great marketing tactic. This can include anything from hosting a guest blog to posting content from the company on their social media page.
There are even big stars, ranging from wrestler Chris Jericho to alternative model Amanda Jean, who share content on their pages for additional income. Thanks to the relative ease in getting in contact with industry leaders, businesses will begin utilizing influencer marketing more in 2017.
Even the most knowledgeable marketing experts can quickly become amateurs if they don’t keep up with marketing trends over time. Promotional tactics evolve over the years, and businesses that hope to be successful must evolve with them.
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