|Issue 053 June 2017 // 24/7 Hi Octane Marketing LLC|
|Welcome to the latest issue of the The 24/7 Hi Octane Marketing Minute with key information regarding customer loyalty programs and the next generation of SEO. In this issue:
✮ How to Start Successful Customer Loyalty Programs in 2017
How to Start Successful Customer Loyalty Programs in 2017
Attracting new customers is essential for any business, but getting them to stick around is the real measure of success. Both online and offline marketing strategies can accomplish this for local business owners, but one of the most powerful tools at their disposal is a customer loyalty program. These programs provide incentives to keep people coming back, so here are three customer loyalty tips for 2017 that can equate to success.
1. Offer Incentives for Customer Loyalty Programs
It’s not often that people will sign up for email lists or loyalty programs for nothing. Even if they follow a company on Facebook – which is a good indicator since frequent users of Facebook are 1.25 times more likely to exhibit brand loyalty – this doesn’t mean they’ll turn over their information freely.
This is why business owners should offer incentives, such as a free birthday meal, discount or free sample, for people to sign up for their loyalty program. A simple “Get Your Tenth Sandwich Free” on a punch card is enough to increase loyalty – even if it doesn’t garner an email address.
2. Offer Automatic Payment Programs
One of the best loyalty programs out there is the simple act of setting up automatic payments. This ensures that a client is loyal even if it slips their mind. Again, though, this will typically require motivation. So, one of the most utilized incentives in this area is a 5-10 percent discount.
3. Consistent Promotion of Customer Loyalty Programs Is Key
An appealing loyalty program means absolutely nothing if people don’t know about it. Therefore, train staff members to offer the program and its incentives at every opportunity. And for those who remember the fact that brand loyalists use Facebook often, it becomes obvious that promoting the program on the social media platform is essential.
Having 100 new customers in a single day might look good on that week’s books, but it amounts to very little if none of them ever come back. So, while effective promotions to attract new patrons are important, local business owners should also be focusing on the customer loyalty programs that will keep them coming back.
Why SEO in 2017 Has Become Even More Essential
Search engine optimization (SEO) is nothing new. People have been talking about it for well over a decade now, but in that time, the marketing method has evolved to levels we never thought possible. Most local business owners are likely using SEO in some fashion, but many of them have opted for the DIY approach. For SEO in 2017, though, novice attempts won’t cut it for these reasons.
1. It’s More Than Just SEO Now
Search engine optimization is focused on getting a page ranked as high as possible on Google and other search sites. As it turns out, though, search algorithms will no longer be just about keywords, backlinks and usefulness.
Google is rolling out an algorithm that will include mobile websites’ loading speeds in its calculations. Slower pages will suffer, and this is especially disastrous since more than 50 percent of internet usage comes from mobile devices.
Therefore, this means the person performing SEO at a local business will also need the skills to improve a website.
2. Featured Answers Require Special Consideration
A featured answer usually pops up when someone asks Google a question verbally rather than through text. The search giant still returns results, but it features text from one specific site at the top.
Landing as a featured answer can do amazing things for a company, but it takes some work. Because marketers need to find out the questions their potential customers are asking, focus on longtail keywords related to those questions and make sure the content is actually helpful.
These types of tasks typically can’t be performed by amateur marketers.
3. Videos and Images Pick Up Speed
Videos and images are powerful marketing tools, but they’ll soon have an even bigger stake in the SEO world. Google has acquired the video and image sites EyeFluence, MoodStock, Famebit, and Anvato. This means they’re likely gearing up to take on Facebook in the visual marketing arena. Finally, with more focus on graphic content, local business marketers will need to evolve.
Search engine optimization might sound simple in theory, but it’s a complex and dynamic promotional tactic. Only the strongest in the arena will survive, and that’s why businesses need to really start focusing on SEO in 2017.
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