|Issue 053 June 2017 // 24/7 Hi Octane Marketing LLC|
|Welcome to the latest issue of the The 24/7 Hi Octane Marketing Minute with key information regarding customer loyalty programs and the next generation of SEO. In this issue:
✮ How to Start Successful Customer Loyalty Programs in 2017
How to Start Successful Customer Loyalty Programs in 2017
Attracting new customers is essential for any business, but getting them to stick around is the real measure of success. Both online and offline marketing strategies can accomplish this for local business owners, but one of the most powerful tools at their disposal is a customer loyalty program. These programs provide incentives to keep people coming back, so here are three customer loyalty tips for 2017 that can equate to success.
1. Offer Incentives for Customer Loyalty Programs
It’s not often that people will sign up for email lists or loyalty programs for nothing. Even if they follow a company on Facebook – which is a good indicator since frequent users of Facebook are 1.25 times more likely to exhibit brand loyalty – this doesn’t mean they’ll turn over their information freely.
This is why business owners should offer incentives, such as a free birthday meal, discount or free sample, for people to sign up for their loyalty program. A simple “Get Your Tenth Sandwich Free” on a punch card is enough to increase loyalty – even if it doesn’t garner an email address.
2. Offer Automatic Payment Programs
One of the best loyalty programs out there is the simple act of setting up automatic payments. This ensures that a client is loyal even if it slips their mind. Again, though, this will typically require motivation. So, one of the most utilized incentives in this area is a 5-10 percent discount.
3. Consistent Promotion of Customer Loyalty Programs Is Key
An appealing loyalty program means absolutely nothing if people don’t know about it. Therefore, train staff members to offer the program and its incentives at every opportunity. And for those who remember the fact that brand loyalists use Facebook often, it becomes obvious that promoting the program on the social media platform is essential.
Having 100 new customers in a single day might look good on that week’s books, but it amounts to very little if none of them ever come back. So, while effective promotions to attract new patrons are important, local business owners should also be focusing on the customer loyalty programs that will keep them coming back.
Why SEO in 2017 Has Become Even More Essential
Search engine optimization (SEO) is nothing new. People have been talking about it for well over a decade now, but in that time, the marketing method has evolved to levels we never thought possible. Most local business owners are likely using SEO in some fashion, but many of them have opted for the DIY approach. For SEO in 2017, though, novice attempts won’t cut it for these reasons.
1. It’s More Than Just SEO Now
Search engine optimization is focused on getting a page ranked as high as possible on Google and other search sites. As it turns out, though, search algorithms will no longer be just about keywords, backlinks and usefulness.
Unprofitable Marketing Mistakes That Suck Up
|Issue 049 February 2017 // 24/7 Hi Octane Marketing LLC|
|In this issue: The Trends that will Define Content Marketing in 2017; and Video Marketing Trends of 2017 that Will Define Your Success. Welcome to the latest issue of the The 24/7 Hi Octane Marketing Minute, your monthly newsletter dedicated to business growth and development.
The Trends that will Define Content Marketing in 2017
The speed in which technology evolves has made certain marketing tasks easier, but the fast-paced environment of innovation also means new trends can easily catch us off guard. One area of promotion that local business owners must consistently keep tabs on is that of content marketing. The tactic is essential for any successful advertising strategy, and these are the content marketing trends of 2017 that entrepreneurs need to know.
More Focused Content Marketing Tips
Companies that get in on the ground floor of any new marketing trend typically do well. Unfortunately, content marketing is no longer the new kid on the block, and just about every business out there has tried out the technique. Moreover, this means it’s getting more difficult for broad or loosely-linked topics to get off the ground.
Because of this, businesses will start focusing more on their primary niche. So, instead of creating large amounts of content that may compete against several industries, they’ll work on focused content, targeted channels and personalization. Additionally, this will create better engagement.
Live Streaming Video Becomes the Norm
By April 2016, Facebook boasted 8 billion video views every single day. Facebook Live now allows businesses to take advantage of this trend in real time. It might be difficult for local business owners to come up with ideas for streaming video, but they must figure it out if they’re to keep up with competition. Whether it’s community events, how-to videos or simply a company gathering, these live videos can get fans even more engaged.
Influencer Marketing Takes Off
Influencer marketing has honestly been around forever, but 2016 saw an explosion in its use. Luckily, 2017 seems poised to take this trend to new heights. It’s not even necessary to have trusted sources write content. Instead, content creators are having stars ranging from WWE’s Chris Jericho to tattoo model Amanda Jean, share their content via social media for a fee.
Consumers Demand Interactive Content
Blogs, white papers, articles and case studies will always remain a powerful tool in content marketing, but businesses must meet customer demand for interactive content if they want online and offline success. Content such as quizzes, presentations and interactive articles that let consumers choose what they see will be in high demand.
Content marketing is and will remain a necessity in the promotional world. Outbound marketing just isn’t as effective as it once was, but budding entrepreneurs who focus on the content marketing trends of 2017 can make up for this change in marketing direction.
These Video Marketing Trends of 2017 Will Define Your Success
Video marketing once meant recording a commercial and paying for it to air on local broadcast channels. With tools like YouTube, Snapchat and Facebook Live, however, video marketing has taken on a new role in online promotion. Facebook and Snapchat alone each boast 8 billion video views per day, so video promotion obviously reaches the masses. Business owners who want to take advantage of this should note these video marketing trends of 2017.
More Focus on Multi-Channel Marketing
Some business owners think it’s enough to post a video on YouTube and share it in their weekly newsletters. While this is an important aspect of video marketing, it’s essential for you to realize that videos need to be shared across multiple channels.
Video Marketing Tip: Strategies To Improve Your Reach with Embedded Video through Email Marketing
Video Marketing Tip: Common sense video marketing says that your video should be long enough to imply your message. Be sure to consider different platforms as well. A 30 to 45 second video, for example, would do great on Facebook. If you are developing a video for an email message, though, go ahead and record a bit longer so your message really gets across.
Video Marketing Tip: Aim for the Optimal Time
Video Tip: Timing is important in every aspect of life, but you must pay special attention to it when it comes to crafting your video marketing messages. If it is quite short, people will not get any value from the video. If it runs a long time, people will get bored and just move on.
Check Out These 7 Effective Ways to get Backlinks to Your Site
Getting links to your pages might seem old school. It’s still a primary factor in how and where your pages rank with Google and the other search engines. Obtaining relevant and authoritative backlinks is a building block of any SEO campaign. While many are scared to death of the task, it isn’t quite as fearsome as you may think.
So since we have to get it done in order to best our competition, how can we intelligently go about this? To get the process going, we’ve outlined 7 ways to get quality backlinks in 2015, to help obtain the rankings you seek.
Email Marketing Trends Small Businesses Need to Know
Fads are Undoubtedly Influencing Email Marketing Trends
Before 2016 even started off, a full 73 percent of internet marketers said one of their core business strategies was email marketing. This shows just how crucial this promotional approach has become, but like all items in life, email marketing continuously develops. It is because of this that many small business owners must keep on top of evolving email styles and email marketing trends like segmenting and personalization.
Video Integration Into Your Emails Engages Recipients
You may ask yourself, what is the purpose of adding video right into emails when you’re able to just provide links to videos? The answer rests in consumers’ ability to concentrate on one item. When an email recipient needs to leave your message to see a video, especially on sites like YouTube, additional videos, ads and other visual stimuli steal and dominate their attention. Since this is distracting from the message, marketers are beginning to really rely more heavily on in-email videos. Embedded videos is becoming an important email marketing trend because of video’s ability to engage its recipients and hold their attention.
Content Marketing Ideas & Suggestions That You Should Be Using
The number of proven content marketing ideas is nearly endless. The three following tips can certainly get the ball rolling on your content strategy, but they are seriously only the tip of the iceberg.
Content Marketing Ideas 1: Generate Listicles
Just because you produce great content does not necessarily mean people will click on it. After all, for every one “How to Skin a Flounder” blog a tackle shop creates, there are thousands more already listed on Google. Instead of the typical “how to,” take a moment to generate a list and include the number of steps in the title. “5 Ways to Tie a Tie” will always get more attention than “How to Tie a Bow.” Here’s an article that might help: “Why Listicles Are The New Face Of Content Marketing?”
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