Unprofitable Marketing Mistakes That Suck Up
Your Profits Like a High-Powered Vacuum Cleaner
There are new marketing tools always coming out, and if you’re not careful, they get added to your list of unprofitable marketing mistakes. However, if we are lucky, many will turn out to be handy. Just look at pay-per-click ads, re-targeting, and re-marketing as giant leaps in advertising when they hit the scene. Of course, there are loads of potential approaches that just do not ever pay off. Even though you might want to quickly invest in the newest promotion tool, it is a better idea to wait until the method is validated. Sizable companies often try out new techniques. If you see them working, it is easy to implement those tools later.
Using These Annoying Online Marketing Tactics? You Won’t Have to Worry About Loyalty Programs!
Annoying online marketing tactics make the expense of customer loyalty and rewards programs unnecessary. You chase away customers and prospects. Your customers and prospects abandon you to look somewhere else. Moreover, it is unlikely you will learn this until it is too late. Perhaps, hanging up a “going out of business” is in the future
When using offline marketing methods, it’s hard to ensure that your business reaches a large audience. After all, only so many people drive past that billboard or watch TV when an ad spot plays. Since 87 percent of Americans do use the internet, though, online marketing is obviously essential. If you’re using the following online marketing tactics, though, you’re likely just annoying loyal and potential customers.
3 Marketing Analytics Mistakes & Way Too Many Local Businesses Make Them
Local business owners need to dodge certain marketing analytics mistakes. Marketing analytics have provided business owners and marketers alike with a powerful tool for effective promotion. Like any tool in this world, however, it doesn’t amount to much when business uses it improperly. Because of this, we list below three of the most damaging marketing analytics mistakes to be avoided.
Thinking Correlation Equates to Causation
Many people don’t know it, but violent crime goes up as ice cream sales increase. This is a correlation, but as it turns out, ice cream sales and violent crime both go up during hotter months. Just because two things happen concurrently doesn’t mean they necessarily link together.
3 Email Marketing Trends Small Businesses Must Know
Small business owners must stay on top of evolving email marketing trends. Before 2015 even began, a full 73 percent of marketers said one of their core business strategies was email marketing. This shows just how important this promotional tactic has become, but like all things in life, email marketing constantly evolves.
Video Integrated Into Email
You may wonder, what is the point of integrating video directly into emails when you can just provide links to videos? The answer rests in consumers’ attention spans. When an email recipient has to leave your message to view a video, especially on sites like YouTube, they are inundated with additional videos, ads and other visual stimuli. Because this is distracting from the message, marketers are beginning to rely more heavily on in-email videos.
After the Freebie: Turning Trial Customers into Paying Clients
Are trial customers killing your bottom line? Regardless of what type of local business you run, you have very likely provided a “freebie” at one point to entice new customers. Sadly, these offers do not always equate to a return client. This does not mean that free offers are pointless, it just means you need to figure out where you went wrong. Even better, simply start using these tips to get customers back in the door.
Now Reach Out and Touch Someone
On average, a lead will go cold within an hour. Therefore, this really expresses the urgency with initiating immediate contact with a potential client. The quick and easy method is simply sending out an email. Maybe you get their email address when they sign up for a free trial or join your list to have a coupon mailed to them, but just make sure you have it. Automated emails will work fine to start with, and for those who forget they signed up, a welcome note will be waiting for them online.
Combine Marketing Strategies: Successfully Integrate Online and Offline Marketing
Do you combine marketing strategies? If not , you are missing out on some juicy ROIs. Are your Online and Offline Marketing programs existing independent of each other? If you are successfully marketing your business, you are undoubtedly doing online promotion. After all, 81 percent of shoppers go online for research prior to making any large purchase. Do not think that this means offline marketing is less important, though, because if you can combine online with offline, you can see huge gains in your local marketing strategy.
Are You Guilty of Even One of These Social Media Marketing Mistakes? (Part 3)
In this final article, we look at the final two social media marketing mistakes that businesses consistently make. Those are failing to engage with your followers and not tracking, measuring, and testing data.
Social Media Marketing Mistake #4: Not engaging with your followers
The people who follow you on social media want to interact with you. If they had no interest in you or your company, they wouldn’t be following you in the first place. However, some businesses make the mistake of ignoring followers’ comments. Some only share their own content disregarding the content of followers. The result is a disengaged following of people who think you don’t care about them.
Are You Guilty of Even One of These Social Media Marketing Mistakes? (Part 2)
This is the second in this series of three posts examining 5 common social media marketing mistakes businesses make. In this post, we discuss failure to post regularly and spamming your followers. Both of these are costly errors. Thus, either you miss opportunities or, in the second instance, you face an angry follower.
Social Media Marketing Mistake #2: Failing to post consistently
One of the biggest social media marketing mistakes companies make is forgetting that sites like Facebook and Twitter are social, first and foremost. The algorithms Facebook and Twitter use mean that not everybody sees the content you post. Inconsistent posting decreases the number of people who see your content and causes you to lose followers. Failure to post means that you fail to build your relationships, credibility and trust.
Are You Guilty of Even One of These Social Media Marketing Mistakes?
In a series of 3 articles, we examine 5 common social media marketing mistakes businesses make with regularity. Sometimes, these errors are committed daily. After each mistake, we propose a way to fix the error.
No business can afford to ignore social media. Regardless of your industry, the chances are good that a majority of your customers are active on one or more social media platforms. If you engage with them there, you build customer loyalty and grow your business.
However, if you’re going to use social media to market your business, it’s important to do it in the right way. Many business owners end up making crucial mistakes in their social media marketing. With that in mind, here are five of the most common social media mistakes – and some ideas about how to fix them.