|Issue 052 May 2017 // 24/7 Hi Octane Marketing LLC|
|Welcome to the latest issue, about seo trends and local marketing trends of 2017 of the The 24/7 Hi Octane Marketing Minute, your monthly newsletter dedicated to business growth and development. In this issue:
✮ SEO Trends of 2017 that Local Businesses Should Know
SEO Trends of 2017 that Local Businesses Should Know
Local businesses often feel they don’t have the resources to compete with big-name brands in the search engine optimization (SEO) arena. While this may be true nationally, they must remember that all business is local when it comes to SEO. So, this means the right optimization tactics can pay off, but only if local business follows current SEO trends . With this in mind, here are the SEO trends of 2017 that local businesses must keep up with.
SEO Trends: Increased Focus on Content Density
Nearly one-third of total marketing budgets go directly towards content marketing, so it’s obvious how important this form of promotion is. Unfortunately, any Google search shows that the top results of most queries are usually just reworded copies of the same article.
Google has taken note of this, and they’ll be fighting against it in 2017. However, many companies bucked this trend by creating long and extensive content, but consumers don’t always like reading that much. In 2017, Google will be rewarding content creators who fit highly-valued info into shorter pieces – thus increasing their content density.
SEO Trends: Accelerated Mobile Pages Become Necessities
Online users want their experience to be as speedy as possible. This is such the case, in fact, that many will move onto another company’s website if they feel a page is taking too long to load. Accelerated Mobile Pages (AMPs) remove the likelihood of this occurring.
Moreover, these pages load much quicker and with less data use than traditional mobile pages. AMP compliance is essential since it’s a Google initiative. As a result, this means they’ll give higher marks to pages using the technology, so marketing managers need to bring their pages up to speed.
SEO Trends: Even More Focus on User Experience
As evidenced by Google’s AMP initiative, the search giant, as a result, will be focusing heavily on user experience in 2017. Outside of AMP, this means every aspect of a website, from value of content to click-through rates, will need, therefore, to be focused on. The goal,perhaps, is to get people on the website and keep them there, so if there are user experience improvements that need to be made, now is the time to do so.
Search engine optimization strategies, most certainly, are not an option in the modern digital world. Companies that don’t focus on SEO will certainly fall behind. Luckily, the aforementioned SEO trends of 2017 will help them avoid that.
3 Local Marketing Trends in 2017 Every Business Should Know
Just about every form of digital marketing is important, but for local businesses, it’s local marketing tactics that can make or break their company. In fact, statistics show that nearly three-fourths of individuals who do online searches quickly visited a store within five miles of their location. This statistic alone makes knowing the local marketing trends of 2017 worth the hassle.
Local Marketing Trend 1. Hyper-local Marketing Takes Over
Just a few years back, anyone searching for a certain item would type in their city name along with the industry into Google. Now, they simply say the product or service they’re seeking along with “near me.” These types of searches, therefore, have steadily increased over the past two years, and Google took note.
3 Tips for Increasing Content Engagement
There are many articles addressing the need for engaging content, however, this is an article encouraging content engagement. This is a slightly different animal. Content engagement involves tactics to encourage your customers to engage with your content in addition to the creation the content itself. Whether it’s on social media or at trade shows, a prime focus of local business owners is on increasing customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this, and it’s likely why 77 percent of them increased their content marketing in 2016 over 2015. Of course, content is nothing without engagement, and the following strategies focus on this reality.
Using These Annoying Online Marketing Tactics? You Won’t Have to Worry About Loyalty Programs!
Annoying online marketing tactics make the expense of customer loyalty and rewards programs unnecessary. You chase away customers and prospects. Your customers and prospects abandon you to look somewhere else. Moreover, it is unlikely you will learn this until it is too late. Perhaps, hanging up a “going out of business” is in the future
When using offline marketing methods, it’s hard to ensure that your business reaches a large audience. After all, only so many people drive past that billboard or watch TV when an ad spot plays. Since 87 percent of Americans do use the internet, though, online marketing is obviously essential. If you’re using the following online marketing tactics, though, you’re likely just annoying loyal and potential customers.
3 Marketing Analytics Mistakes & Way Too Many Local Businesses Make Them
Local business owners need to dodge certain marketing analytics mistakes. Marketing analytics have provided business owners and marketers alike with a powerful tool for effective promotion. Like any tool in this world, however, it doesn’t amount to much when business uses it improperly. Because of this, we list below three of the most damaging marketing analytics mistakes to be avoided.
Thinking Correlation Equates to Causation
Many people don’t know it, but violent crime goes up as ice cream sales increase. This is a correlation, but as it turns out, ice cream sales and violent crime both go up during hotter months. Just because two things happen concurrently doesn’t mean they necessarily link together.
3 Times That Content Gating Is Appropriate for Local Companies
Content Focused on Those Ready to Buy
Content gating is extremely helpful with people who are ready to buy. They have a vested interest in gathering information useful to their purchase. Content gating then becomes a means to guide the prospects through your sales funnel. Additionally, if they put their purchase off, content gating gives you the information you need to continue to build a relationship with them. Be careful, however, to provide content that is engaging and educates. Otherwise, you risk the prospect’s anger when you provide pablum they find everywhere.
Avoid these 3 Facebook Contest Mistakes at all Costs
One of the most effective ways of garnering reach on the site is through a Facebook contest. Most local business owners have recognized the need to market on Facebook. With over 1.79 billion users signing onto the site monthly, it seems outright foolish not to utilize the site. Unfortunately, far too many budding entrepreneurs botch these contests. Avoiding the following mistakes can prevent this from happening.
Offering an Unrelated Prize
Holding a contest where the prize is a weekend getaway, free airline flight or brand new iPad will obviously get plenty of engagement. Unfortunately, much of it will not be the engagement you want. This is because these prizes will attract everyone instead of just those who might actually purchase your product. Offer gift cards for your shop or something similarly related as a prize instead.