|Issue 053 June 2017 // 24/7 Hi Octane Marketing LLC|
|Welcome to the latest issue of the The 24/7 Hi Octane Marketing Minute with key information regarding customer loyalty programs and the next generation of SEO. In this issue:
✮ How to Start Successful Customer Loyalty Programs in 2017
How to Start Successful Customer Loyalty Programs in 2017
Attracting new customers is essential for any business, but getting them to stick around is the real measure of success. Both online and offline marketing strategies can accomplish this for local business owners, but one of the most powerful tools at their disposal is a customer loyalty program. These programs provide incentives to keep people coming back, so here are three customer loyalty tips for 2017 that can equate to success.
1. Offer Incentives for Customer Loyalty Programs
It’s not often that people will sign up for email lists or loyalty programs for nothing. Even if they follow a company on Facebook – which is a good indicator since frequent users of Facebook are 1.25 times more likely to exhibit brand loyalty – this doesn’t mean they’ll turn over their information freely.
This is why business owners should offer incentives, such as a free birthday meal, discount or free sample, for people to sign up for their loyalty program. A simple “Get Your Tenth Sandwich Free” on a punch card is enough to increase loyalty – even if it doesn’t garner an email address.
2. Offer Automatic Payment Programs
One of the best loyalty programs out there is the simple act of setting up automatic payments. This ensures that a client is loyal even if it slips their mind. Again, though, this will typically require motivation. So, one of the most utilized incentives in this area is a 5-10 percent discount.
3. Consistent Promotion of Customer Loyalty Programs Is Key
An appealing loyalty program means absolutely nothing if people don’t know about it. Therefore, train staff members to offer the program and its incentives at every opportunity. And for those who remember the fact that brand loyalists use Facebook often, it becomes obvious that promoting the program on the social media platform is essential.
Having 100 new customers in a single day might look good on that week’s books, but it amounts to very little if none of them ever come back. So, while effective promotions to attract new patrons are important, local business owners should also be focusing on the customer loyalty programs that will keep them coming back.
Why SEO in 2017 Has Become Even More Essential
Search engine optimization (SEO) is nothing new. People have been talking about it for well over a decade now, but in that time, the marketing method has evolved to levels we never thought possible. Most local business owners are likely using SEO in some fashion, but many of them have opted for the DIY approach. For SEO in 2017, though, novice attempts won’t cut it for these reasons.
1. It’s More Than Just SEO Now
Search engine optimization is focused on getting a page ranked as high as possible on Google and other search sites. As it turns out, though, search algorithms will no longer be just about keywords, backlinks and usefulness.
7 Creative Holiday Marketing Ideas that Work
Perhaps, your business can take advantage of the remaining days in this holiday season. Employ a creative holiday marketing idea from the following list. Companies all around the world are seeking ways to make themselves and their products stand out in the din of seasonal marketing. It can be difficult to find ways to reach your target audience at such a busy time of year. However, here are some suggestions that may do the trick.
Creative Holiday Marketing Idea: Get Creative with Email Marketing
Dollar for dollar, email marketing is still one of the most cost-effective ways to reach your target audience. The holidays are the perfect time to use your email list to your advantage. Reach out to your existing customers with unique offers. Here are a few examples:
Check Out These 7 Effective Ways to get Backlinks to Your Site
Getting links to your pages might seem old school. It’s still a primary factor in how and where your pages rank with Google and the other search engines. Obtaining relevant and authoritative backlinks is a building block of any SEO campaign. While many are scared to death of the task, it isn’t quite as fearsome as you may think.
So since we have to get it done in order to best our competition, how can we intelligently go about this? To get the process going, we’ve outlined 7 ways to get quality backlinks in 2015, to help obtain the rankings you seek.
3 Gains Local Businesses Can Get From Live Streaming
Offline marketing is still essential, but when it comes to the analytics garnered through online activities such as Facebook live streaming, there is absolutely no contest. Facebook fortunately provides live video metrics for those who use it. As it turns out, many streaming services even show who is watching as the stream takes place. It does not matter if you do your own marketing or outsource, the fact remains that extra metrics mean an opportunity for improvement.
Live Streaming is Quite Affordable
Maybe the largest benefit of Facebook’s live video, and other services like it, is the fact that implementation is exceptionally affordable. In fact, business owners can start a live stream right from their telephone. This means whether they are at an online community event, discussing a local occurrence or simply providing a quick “how-to” video for fans needing more information on a topic, live video can get the job done without breaking the bank.
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