|Issue 053 June 2017 // 24/7 Hi Octane Marketing LLC|
|Welcome to the latest issue of the The 24/7 Hi Octane Marketing Minute with key information regarding customer loyalty programs and the next generation of SEO. In this issue:
✮ How to Start Successful Customer Loyalty Programs in 2017
How to Start Successful Customer Loyalty Programs in 2017
Attracting new customers is essential for any business, but getting them to stick around is the real measure of success. Both online and offline marketing strategies can accomplish this for local business owners, but one of the most powerful tools at their disposal is a customer loyalty program. These programs provide incentives to keep people coming back, so here are three customer loyalty tips for 2017 that can equate to success.
1. Offer Incentives for Customer Loyalty Programs
It’s not often that people will sign up for email lists or loyalty programs for nothing. Even if they follow a company on Facebook – which is a good indicator since frequent users of Facebook are 1.25 times more likely to exhibit brand loyalty – this doesn’t mean they’ll turn over their information freely.
This is why business owners should offer incentives, such as a free birthday meal, discount or free sample, for people to sign up for their loyalty program. A simple “Get Your Tenth Sandwich Free” on a punch card is enough to increase loyalty – even if it doesn’t garner an email address.
2. Offer Automatic Payment Programs
One of the best loyalty programs out there is the simple act of setting up automatic payments. This ensures that a client is loyal even if it slips their mind. Again, though, this will typically require motivation. So, one of the most utilized incentives in this area is a 5-10 percent discount.
3. Consistent Promotion of Customer Loyalty Programs Is Key
An appealing loyalty program means absolutely nothing if people don’t know about it. Therefore, train staff members to offer the program and its incentives at every opportunity. And for those who remember the fact that brand loyalists use Facebook often, it becomes obvious that promoting the program on the social media platform is essential.
Having 100 new customers in a single day might look good on that week’s books, but it amounts to very little if none of them ever come back. So, while effective promotions to attract new patrons are important, local business owners should also be focusing on the customer loyalty programs that will keep them coming back.
Why SEO in 2017 Has Become Even More Essential
Search engine optimization (SEO) is nothing new. People have been talking about it for well over a decade now, but in that time, the marketing method has evolved to levels we never thought possible. Most local business owners are likely using SEO in some fashion, but many of them have opted for the DIY approach. For SEO in 2017, though, novice attempts won’t cut it for these reasons.
1. It’s More Than Just SEO Now
Search engine optimization is focused on getting a page ranked as high as possible on Google and other search sites. As it turns out, though, search algorithms will no longer be just about keywords, backlinks and usefulness.
Tips for Making Business Blog Posts Perfect
Inbound marketing is the art of making customers seek out your content, and company blog posts are one of the most effective methods of this type of advertising. In fact, business-to-business marketers get 67% more leads when they maintain a blog. While this is a promising statistic, blog posts will only do well if you abide by a few rules.
Consistency is Key
In any type of marketing, it is important to remain consistent. This is especially the case, though, when it comes to blogging. Once people start utilizing your blog as a source of information, they will expect consistent postings. If they do not get them, they will likely look elsewhere. Additionally, an always up-to-date blog will really help your organic reach on search engines.
Why SEO Benefits Every Small Business and Are So Very Important
With the decline and expense of paid ads, it is becoming more and more obvious that SEO benefits small, local businesses. Paying for ads on certain platforms has its many benefits, but the helpfulness of search engine ads is decreasing. This definitely has something to do with the fact that 70-80% of online users avoid paid ads on search engines.
A recent survey found that about 60% of small companies have no website at all. Once you consider the remaining companies that do not utilize sound SEO techniques, the competitive advantage that SEO can provide becomes apparent. A website can help beat out 60% of other manufacturers, and SEO can help beat out the rest.
Every Small Business Should Be Using These SEO Tips
These SEO tips can give your business a quick boost even though SEO often requires substantial investment both of time and money. Although search engine optimization may seem tricky to understand, it is among the most significant parts of local marketing. Sadly, a good SEO strategy can take time to build, and this often results in outsourcing. Even if you take this route, though, there are some optimization suggestions you can utilize yourself that show swift returns.
SEO Tips 1: Make Time For Google Places
If there is one online strategy that local companies can use to gain offline revenue, it is local SEO. It has been estimated that having a Google Places page provides a lifetime value of $10,000. Businesses that have Google Places pages show above organic search results, and this ensures that, no matter how bad your site’s SEO might be, people are going to find it.
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