|Issue 053 June 2017 // 24/7 Hi Octane Marketing LLC|
|Welcome to the latest issue of the The 24/7 Hi Octane Marketing Minute with key information regarding customer loyalty programs and the next generation of SEO. In this issue:
✮ How to Start Successful Customer Loyalty Programs in 2017
How to Start Successful Customer Loyalty Programs in 2017
Attracting new customers is essential for any business, but getting them to stick around is the real measure of success. Both online and offline marketing strategies can accomplish this for local business owners, but one of the most powerful tools at their disposal is a customer loyalty program. These programs provide incentives to keep people coming back, so here are three customer loyalty tips for 2017 that can equate to success.
1. Offer Incentives for Customer Loyalty Programs
It’s not often that people will sign up for email lists or loyalty programs for nothing. Even if they follow a company on Facebook – which is a good indicator since frequent users of Facebook are 1.25 times more likely to exhibit brand loyalty – this doesn’t mean they’ll turn over their information freely.
This is why business owners should offer incentives, such as a free birthday meal, discount or free sample, for people to sign up for their loyalty program. A simple “Get Your Tenth Sandwich Free” on a punch card is enough to increase loyalty – even if it doesn’t garner an email address.
2. Offer Automatic Payment Programs
One of the best loyalty programs out there is the simple act of setting up automatic payments. This ensures that a client is loyal even if it slips their mind. Again, though, this will typically require motivation. So, one of the most utilized incentives in this area is a 5-10 percent discount.
3. Consistent Promotion of Customer Loyalty Programs Is Key
An appealing loyalty program means absolutely nothing if people don’t know about it. Therefore, train staff members to offer the program and its incentives at every opportunity. And for those who remember the fact that brand loyalists use Facebook often, it becomes obvious that promoting the program on the social media platform is essential.
Having 100 new customers in a single day might look good on that week’s books, but it amounts to very little if none of them ever come back. So, while effective promotions to attract new patrons are important, local business owners should also be focusing on the customer loyalty programs that will keep them coming back.
Why SEO in 2017 Has Become Even More Essential
Search engine optimization (SEO) is nothing new. People have been talking about it for well over a decade now, but in that time, the marketing method has evolved to levels we never thought possible. Most local business owners are likely using SEO in some fashion, but many of them have opted for the DIY approach. For SEO in 2017, though, novice attempts won’t cut it for these reasons.
1. It’s More Than Just SEO Now
Search engine optimization is focused on getting a page ranked as high as possible on Google and other search sites. As it turns out, though, search algorithms will no longer be just about keywords, backlinks and usefulness.
Using These Annoying Online Marketing Tactics? You Won’t Have to Worry About Loyalty Programs!
Annoying online marketing tactics make the expense of customer loyalty and rewards programs unnecessary. You chase away customers and prospects. Your customers and prospects abandon you to look somewhere else. Moreover, it is unlikely you will learn this until it is too late. Perhaps, hanging up a “going out of business” is in the future
When using offline marketing methods, it’s hard to ensure that your business reaches a large audience. After all, only so many people drive past that billboard or watch TV when an ad spot plays. Since 87 percent of Americans do use the internet, though, online marketing is obviously essential. If you’re using the following online marketing tactics, though, you’re likely just annoying loyal and potential customers.
3 Marketing Strategies that Increase Customer Loyalty
Customer loyalty can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt them to change companies. Obviously, great customer service is essential, but are there marketing strategies that improve customer retention as well? The following three tactics point towards “yes.”
Customer Retention Tip 1: Showcase Expertise in the Field
If a student uses a tutor for six months and manages to make a ‘B’ in every class, they’ll likely be happy. If another tutor comes along that can make them an ‘A’ in their classes, though, they’ll likely switch at the drop of a hat.
5 Most Common Social Media Blunders Small Businesses Make
This infographic is an easy reference to common social media blunders that often brings a business to its knees. Moreover, ignoring social media altogether is a cardinal sin as well. Regardless of your industry, a majority of your customers probably are active on one or more social media platforms. If you engage with them there, you build customer loyalty. Also you grow your business, and frequently get a leg up on your competitors..
However, if you’re going to use social media to market your business, it’s important to do it in the right way. Many business owners end up making crucial mistakes in their social media marketing. These five mistakes are common, but you don’t want to make them. Using the fixes provided here, you can fine-tune your social media campaigns and get the engagement and revenue you want. With that in mind, here are five of the most common social media mistakes – and some ideas about how to fix them.
3 Local Marketing Tips You’re Not Using but Should Be
In local marketing, the tactics following are sins of omission. Studies consistently show that around 80 percent of local mobile searches lead to a purchase within one day. This statistic alone showcases how important local marketing is. It’s so important, in fact, that most businesses engage in this promotional tactic in one way or another. And while they may think they have a strong strategy, there’s a good chance they haven’t tried the following local marketing tricks.
Local Marketing Tip 1: Use Facebook to Share Online Reviews
A full This raises the question of why business owners aren’t sharing these reviews on social media. It’s easy enough to take a quick screen cap and upload it to Facebook. This will remind people exactly why they followed in the first place while bringing in new customers through engagement.
The Social Media Marketing Myths Businesses Must Avoid
This statement is not a social media marketing myth. With about one-quarter of internet users using Twitter and over 72 percent using Facebook, the importance of social media marketing is obvious. Having an effective social media strategy means making all the right moves for your business. However, it also requires more than that. A great strategy can end in failure due to one mistake. Falling for the following social media myths can quickly lead to one of these mistakes.
Social Media Marketing Myth 1: Scheduling Tools Can Handle Everything
Scheduling tools are great for businesses on social media. There is the good and the ugly with these tools. They automate processes. Scheduling tools not only automate posting but also automate replies. These tools free up your time for other tasks. They free up employees to do other jobs. However, they are not enough. You need to sign on to respond to and interact with people engaged on the page. News travels fast on social media. One ignored negative comment that goes viral has long lasting effects. Additionally, it is ideal to post certain content, such as industry-related breaking news, as it happens. Use schedulers if they help, but never forget a live person is always better.
Ask Yourself These Critical Questions and Uncover More Highly Qualified Prospects with an Actual Marketing Site!
Start here if you are serious about changing the posture of a website that is basically an inert blob into a marketing site that delivers highly qualified prospects to your business.
Are You Missing Out? You Pay Dearly for It!
Studies show that, at best, only 3% to 5% of the people who see your ad and have an interest in your product or service are ready to buy right away. People are going through a process before they make their decision to purchase, and most, in fact more than 80% of those people, do not want to speak to anyone right away. Most visitors, at least 95% to 97% of them, are saying, essentially, “Nice to see you!” and leave. What do you do then? How many of those visitors will become ready-to-buy purchasers for your competitors? A marketing site provides the data and the marketing intelligence that tells you what works and what doesn’t.