3 Tips for Increasing Content Engagement
There are many articles addressing the need for engaging content, however, this is an article encouraging content engagement. This is a slightly different animal. Content engagement involves tactics to encourage your customers to engage with your content in addition to the creation the content itself. Whether it’s on social media or at trade shows, a prime focus of local business owners is on increasing customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this, and it’s likely why 77 percent of them increased their content marketing in 2016 over 2015. Of course, content is nothing without engagement, and the following strategies focus on this reality.
Solicit Comments All Content
Many local business owners overlook the simplest way to increase content engagement: ask for it. On an informative blog, ask an open-ended question at the end to solicit comments. When posting articles to social media, ask followers what their take on it. Many companies even share memes that do nothing other than asking an engaging question. Find something that works and run with it.
Get Controversy Brewing
Businesses like Chick-Fil-A and Starbucks both show what happens when a company takes a public stance on a partisan issue. Local businesses should avoid this, but it’s okay to ask questions where people are either staunchly on one side or the other.
Take for instance a toilet tissue manufacturer that writes a blog about the benefits of putting toilet tissue on the roll a certain way. For some reason, content engagement is out of sight when this question comes up. Figure out an industry-related question that stirs debate without serious emotions involved and create content around it.
Share User-Generated Content
One surefire way to ensure a consumer stays engaged is by sharing the content created from a previous engagement. This could be a funny meme they shared or their review from Yelp. They’ll get excited that a company is actually paying attention to them, and others see this and want to engage as well.
Consumer engagement is an essential aspect of marketing. Without it, promotional strategies won’t get very far. Fortunately, effective content marketing using the aforementioned tips can go a long way in this endeavor.
Help For Your Local Marketing:
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Marketing Systems & Process Expert