|Issue 051 April 2017 // 24/7 Hi Octane Marketing LLC|
|Welcome to the latest issue of the The 24/7 Hi Octane Marketing Minute, your monthly newsletter dedicated to business growth and development. In this issue:
✮ First, Marketing Trends and Tips to Boost Growth in 2017
Marketing Trends and Tips to Boost Growth in 2017
Now that 2016 is long gone, business owners must look towards new ways to make their companies successful in 2017. As has always been the case, marketing is the way to do this. Of course, different marketing tactics have different goals, but the primary motivation for any strategy is growth. These are just a few marketing methods to boost business growth in 2017.
Utilize Customer-Generated Content
Customers love to know they’re being heard, and one of the best ways to do this is share their “creations” with the world. With the majority of American adults having smartphones, they’re able to take photos at a moment’s notice. If, also, they upload these to a company’s social media page, a great opportunity presents itself for marketers to share user-generated content.
User-generated content, though, isn’t just about photos, memes and videos. Some of the most valuable pieces of content created by consumers, for example, are reviews. Luckily, there are a variety of tools that marketing managers use to share reviews right on a business’s landing page.
Focus on Customer Engagement
Moreover, sharing user-generated content certainly gets someone’s attention and, potentially, even brings in new customers. Of course, consumers need to know that they’re worth more than what they can provide.
Additionally, when someone leaves a comment on social media or a review site, it’s important to engage that individual so they know they’re being heard. Whether their initial comment is positive or negative, they deserve an informed answer. When others see this engagement, they’ll start spending their money to receive the same great experience.
Up the Game on Content
Content marketing has taken the promotional world by storm thanks to industry giants like Google focusing on SEO. This led to countless businesses tossing up content, ranging from blogs to videos, in an effort to rank high in search results.
Unfortunately, this often led to subpar content being pushed out, and consumers have finally taken notice. The content put out by a company must be helpful, informative or interesting in some way. If not, people will look elsewhere and spend their money at businesses they come to see as thought leaders.
Business growth in 2017 is the name of the game. Even if 2016 was less than successful, 2017 is a whole new year. Finally, business owners who focus on growth tactics can expect great things.
Marketing Trends that will Define Business in 2017
Much like technology—and often because of it—marketing seems to evolve into something new every single year. For example, what was once being accomplished through mailers is now typically handled on social media. For a business to be successful, it must keep up with these trends. With that in mind, here are the marketing trends of 2017 that will define the business world.
Email Marketing Actually Growing
Even as naysayers continuously tout the idea that email in the marketing world is dead, enterprises that use it as a promotional tool are still seeing great results. Nearly three-quarters of consumers, in fact, prefer to receive commercial communications via email.
3 Marketing Strategies that Increase Customer Loyalty
Customer loyalty can be a fickle thing. In fact, nearly 80 percent of consumers say a single negative customer service experience could prompt them to change companies. Obviously, great customer service is essential, but are there marketing strategies that improve customer retention as well? The following three tactics point towards “yes.”
Customer Retention Tip 1: Showcase Expertise in the Field
If a student uses a tutor for six months and manages to make a ‘B’ in every class, they’ll likely be happy. If another tutor comes along that can make them an ‘A’ in their classes, though, they’ll likely switch at the drop of a hat.
3 Suggestions that Can Improve Your Local Marketing Strategy – Do You Have Game?
Is your local marketing strategy frustrating you? The following suggestions do not involve anything mysterious or expensive and out of your reach. You do not have to be totally dependent on someone else to do these for you.
Get Out in the Community and Get Included in Your Community
Even if you have the best marketing experts handling local marketing for your firm, they cannot replace getting out there in front of the community. You need to do this yourself. Ask a few staff members to attend local events to promote the organization. Better yet, offer yourself to charitable events and showcase them through other marketing channels. Shoppers love socially responsible businesses, so do your best to become one.
Mobile Marketing Mistakes Every Company Must Avoid
If a local business owner is making any of the following mobile marketing mistakes, though, they’re doing themselves a huge disservice. Mobile marketing has been around for a while, but only a few years ago, it was focused on text messages. By the end of 2015, though, nearly 70 percent of Americans had a smartphone. This meant mobile marketing stepped into an entirely new arena. Fortunately, promotional strategies have evolved as well. Whether or not your business is successful, 1 or more of these mobile marketing mistakes drastically affects the bottom line.
5 Local Marketing Statistics Affecting Your Business Right Now
This infographic contains some local marketing statistics that business owners really need to pay attention to. Often, you hear the saying, “All politics is local?” It has been said so frequently that it’s almost become a cliché. However, the thing about clichés is that they always contain a kernel of truth.
When it comes to promoting and growing a small business, you might say that all marketing is local. As search algorithms and analytics become increasingly sophisticated, the potential to track and hyper-target your company’s marketing efforts to the people most likely to frequent your business is huge.
3 Local Marketing Tips You’re Not Using but Should Be
In local marketing, the tactics following are sins of omission. Studies consistently show that around 80 percent of local mobile searches lead to a purchase within one day. This statistic alone showcases how important local marketing is. It’s so important, in fact, that most businesses engage in this promotional tactic in one way or another. And while they may think they have a strong strategy, there’s a good chance they haven’t tried the following local marketing tricks.
Local Marketing Tip 1: Use Facebook to Share Online Reviews
A full This raises the question of why business owners aren’t sharing these reviews on social media. It’s easy enough to take a quick screen cap and upload it to Facebook. This will remind people exactly why they followed in the first place while bringing in new customers through engagement.
Combine Marketing Strategies: Successfully Integrate Online and Offline Marketing
Do you combine marketing strategies? If not , you are missing out on some juicy ROIs. Are your Online and Offline Marketing programs existing independent of each other? If you are successfully marketing your business, you are undoubtedly doing online promotion. After all, 81 percent of shoppers go online for research prior to making any large purchase. Do not think that this means offline marketing is less important, though, because if you can combine online with offline, you can see huge gains in your local marketing strategy.
Turning Your Best Consumers into Strong Brand Advocates
A cursory online search would provide small business owners with a wealth of marketing strategies, however absent from many of these lists, though, is the notion of using your current clients as marketing tools and brand advocates themselves. The general public is twice as likely to mention poor purchase experiences to their friends over good ones, so word of mouth cannot always be relied on. Thankfully, you have a selection of other methods that will make brand advocates out of your clients.
3 Advertising and marketing Lessons Small Businesses Can Take From Uber
Getting Instantaneous Feedback Improves Service
Form Advertising Partnerships
To expand its reach and marketability with its advertising, Uber has formed partnerships with places like Virgin America. Local businesses can do this as well. This usually only works when teaming with agencies outside of your industry, but it works well. Restaurants, theme parks, rental car agencies, and any number of other businesses can easily have a mutually beneficial partnership where they each refer consumers to the other.
People Will Pay More For Excellent Products
While many do not even recognize the fact, the price of your goods and services are one of their most marketable features. This often leads small company owners to sacrifice quality in an effort to offer prices lower than their competitors. Uber demonstrates to us that this is folly.
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