|Issue 051 April 2017 // 24/7 Hi Octane Marketing LLC|
|Welcome to the latest issue of the The 24/7 Hi Octane Marketing Minute, your monthly newsletter dedicated to business growth and development. In this issue:
✮ First, Marketing Trends and Tips to Boost Growth in 2017
Marketing Trends and Tips to Boost Growth in 2017
Now that 2016 is long gone, business owners must look towards new ways to make their companies successful in 2017. As has always been the case, marketing is the way to do this. Of course, different marketing tactics have different goals, but the primary motivation for any strategy is growth. These are just a few marketing methods to boost business growth in 2017.
Utilize Customer-Generated Content
Customers love to know they’re being heard, and one of the best ways to do this is share their “creations” with the world. With the majority of American adults having smartphones, they’re able to take photos at a moment’s notice. If, also, they upload these to a company’s social media page, a great opportunity presents itself for marketers to share user-generated content.
User-generated content, though, isn’t just about photos, memes and videos. Some of the most valuable pieces of content created by consumers, for example, are reviews. Luckily, there are a variety of tools that marketing managers use to share reviews right on a business’s landing page.
Focus on Customer Engagement
Moreover, sharing user-generated content certainly gets someone’s attention and, potentially, even brings in new customers. Of course, consumers need to know that they’re worth more than what they can provide.
Additionally, when someone leaves a comment on social media or a review site, it’s important to engage that individual so they know they’re being heard. Whether their initial comment is positive or negative, they deserve an informed answer. When others see this engagement, they’ll start spending their money to receive the same great experience.
Up the Game on Content
Content marketing has taken the promotional world by storm thanks to industry giants like Google focusing on SEO. This led to countless businesses tossing up content, ranging from blogs to videos, in an effort to rank high in search results.
Unfortunately, this often led to subpar content being pushed out, and consumers have finally taken notice. The content put out by a company must be helpful, informative or interesting in some way. If not, people will look elsewhere and spend their money at businesses they come to see as thought leaders.
Business growth in 2017 is the name of the game. Even if 2016 was less than successful, 2017 is a whole new year. Finally, business owners who focus on growth tactics can expect great things.
Marketing Trends that will Define Business in 2017
Much like technology—and often because of it—marketing seems to evolve into something new every single year. For example, what was once being accomplished through mailers is now typically handled on social media. For a business to be successful, it must keep up with these trends. With that in mind, here are the marketing trends of 2017 that will define the business world.
Email Marketing Actually Growing
Even as naysayers continuously tout the idea that email in the marketing world is dead, enterprises that use it as a promotional tool are still seeing great results. Nearly three-quarters of consumers, in fact, prefer to receive commercial communications via email.
3 Tips for Increasing Content Engagement
There are many articles addressing the need for engaging content, however, this is an article encouraging content engagement. This is a slightly different animal. Content engagement involves tactics to encourage your customers to engage with your content in addition to the creation the content itself. Whether it’s on social media or at trade shows, a prime focus of local business owners is on increasing customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this, and it’s likely why 77 percent of them increased their content marketing in 2016 over 2015. Of course, content is nothing without engagement, and the following strategies focus on this reality.
Using These Annoying Online Marketing Tactics? You Won’t Have to Worry About Loyalty Programs!
Annoying online marketing tactics make the expense of customer loyalty and rewards programs unnecessary. You chase away customers and prospects. Your customers and prospects abandon you to look somewhere else. Moreover, it is unlikely you will learn this until it is too late. Perhaps, hanging up a “going out of business” is in the future
When using offline marketing methods, it’s hard to ensure that your business reaches a large audience. After all, only so many people drive past that billboard or watch TV when an ad spot plays. Since 87 percent of Americans do use the internet, though, online marketing is obviously essential. If you’re using the following online marketing tactics, though, you’re likely just annoying loyal and potential customers.
3 Things Local Businesses Should Prepare Before Event Marketing
Local business owners sometimes do not realize the potential of event marketing. Oftentimes, entrepreneurs see this type of promotional tactic as an additional headache when they are worrying about other marketing endeavors. Considering the fact that almost half of those who engage in event marketing recognize returns on their investment of 3:1 to 5:1, though, it is high time you at least look into its potential. Prior to marketing at an event, though, consider the following tips to increase your chances of success.
3 Times That Content Gating Is Appropriate for Local Companies
Content Focused on Those Ready to Buy
Content gating is extremely helpful with people who are ready to buy. They have a vested interest in gathering information useful to their purchase. Content gating then becomes a means to guide the prospects through your sales funnel. Additionally, if they put their purchase off, content gating gives you the information you need to continue to build a relationship with them. Be careful, however, to provide content that is engaging and educates. Otherwise, you risk the prospect’s anger when you provide pablum they find everywhere.
Tips for Making Business Blog Posts Perfect
Inbound marketing is the art of making customers seek out your content, and company blog posts are one of the most effective methods of this type of advertising. In fact, business-to-business marketers get 67% more leads when they maintain a blog. While this is a promising statistic, blog posts will only do well if you abide by a few rules.
Consistency is Key
In any type of marketing, it is important to remain consistent. This is especially the case, though, when it comes to blogging. Once people start utilizing your blog as a source of information, they will expect consistent postings. If they do not get them, they will likely look elsewhere. Additionally, an always up-to-date blog will really help your organic reach on search engines.
The Rise of Ad Blockers and How Businesses Can Survive
The use of ad blocking technology on browsers has grown 48% in just a year in America, Online ads are one of the most powerful marketing tools that small businesses can utilize. As a result of ad blockers, the online ad strategy becomes less effective and less successful. Fortunately, there are still ways to keep ads useful in an ad blocking world. So, for only a few dollars, a relatively new company can ensure that targeted consumers, at least, take note of their company.
Do Not Make Huge Changes Immediately
With ad blocking technology becoming more prevalent, many small businesses are considering pulling their budgets away from online ads. This move, however, could be a little premature. Though the use of the technology has increased, most people still are not using ad blockers.
Mobile Marketing Mistakes Every Company Must Avoid
If a local business owner is making any of the following mobile marketing mistakes, though, they’re doing themselves a huge disservice. Mobile marketing has been around for a while, but only a few years ago, it was focused on text messages. By the end of 2015, though, nearly 70 percent of Americans had a smartphone. This meant mobile marketing stepped into an entirely new arena. Fortunately, promotional strategies have evolved as well. Whether or not your business is successful, 1 or more of these mobile marketing mistakes drastically affects the bottom line.
3 Local Marketing Tips You’re Not Using but Should Be
In local marketing, the tactics following are sins of omission. Studies consistently show that around 80 percent of local mobile searches lead to a purchase within one day. This statistic alone showcases how important local marketing is. It’s so important, in fact, that most businesses engage in this promotional tactic in one way or another. And while they may think they have a strong strategy, there’s a good chance they haven’t tried the following local marketing tricks.
Local Marketing Tip 1: Use Facebook to Share Online Reviews
A full This raises the question of why business owners aren’t sharing these reviews on social media. It’s easy enough to take a quick screen cap and upload it to Facebook. This will remind people exactly why they followed in the first place while bringing in new customers through engagement.
3 Local Marketing Mistakes that Can Hurt Your Company
Ignoring these local marketing mistakes at your company’s comes with risk attached. Even as consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves how important location-specific marketing is, the following local marketing mistakes seriously hurts a company.
Local Marketing Mistakes Tip 1: Failing to Stake Out the Competition
Often, a business owner thinks their local marketing strategy has its focus solely on their company. In reality, they the focus diverts to their competition. If they’re not paying attention to what is and isn’t working for their competitors, they place themselves at a disadvantage. In all likelihood, their competition has an eye on them in turn.
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