Using These Annoying Online Marketing Tactics? You Won’t Have to Worry About Loyalty Programs!
Annoying online marketing tactics make the expense of customer loyalty and rewards programs unnecessary. You chase away customers and prospects. Your customers and prospects abandon you to look somewhere else. Moreover, it is unlikely you will learn this until it is too late. Perhaps, hanging up a “going out of business” is in the future
When using offline marketing methods, it’s hard to ensure that your business reaches a large audience. After all, only so many people drive past that billboard or watch TV when an ad spot plays. Since 87 percent of Americans do use the internet, though, online marketing is obviously essential. If you’re using the following online marketing tactics, though, you’re likely just annoying loyal and potential customers.
It’s important to know that using gated content isn’t always a bad thing. If a company spent money on a study or wrote an eBook filled with valuable information, for instance, gating the content is typically smart. If the business gates the majority of their content or content that’s freely available on other sites, though, they’re driving potential customers away. Local businesses should use content gating sparingly and only when appropriate.
Auto-Posts from Facebook to Twitter
Marketing automation is an amazing thing. Often, marketing managers or budding entrepreneurs with a flair for digital use automation to keep social media pages engaging. This happens even while everyone is hard at work. This automation becomes very annoying online marketing tactics, though, when a business auto-posts their Facebook statuses to Twitter.
The simple fact is that the two platforms are very different, and while tweets auto-posting to Facebook aren’t quite that bad, Facebook posts showing up on Twitter can look terrible. Having six back-to-back tweets informing customers a Facebook status has been shared or that content is available on a separate platform just becomes annoying after a while.
Advertising Pre-Recordings as ‘Live’
It’s okay to remind people that a live webinar is quickly approaching, and it’s also okay to share pre-recorded webinars. It’s not okay, however, to lie about the content. These lies are obvious annoying online marketing tactics. People can tell if a “live” video isn’t really live, and once they take note of this, a company will immediately lose any trust they could’ve garnered.
Effective marketing can take a long time to build up, but it only takes a mistake or two to ruin things. While the aforementioned tactics might still be in heavy use, it doesn’t mean that they’re creating happy prospects.
Help For Your Local Marketing:
24/7 Hi Octane Marketing helps local businesses establishes processes that find and identify the highest qualified prospects. Moreover, those are prospects that are ready to buy now. Additionally, our systems and processes get double and triple digit returns very often in 14 days or less of initiating their campaigns. If you would like help with getting a better return from your marketing investment, Click “We Can Help”. There are a few brief questions about your business that will help us understand your business better. This makes our time together more effective.
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